Cheryl A. Thistle

New Leaf Marketing Strategies, LLC
705 N. Mountain Road, Suite C106
Newington, CT 06111

(800) 405-LEAF | (860) 953-8068

8:30-5:30 EST Monday - Friday


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Turning Over a New Lead

Sales & MarketingNew Leaf Marketing Strategies is a sales and marketing development company. We're committed to improving the sales growth of our partner companies, which include mid- to large-sized companies who outsource their sales and sales coaching processes. We service a variety of industries: insurance, business machines, technology, design & decorating companies, and more. We approach our clients' prospects like partners and consultants, not salespeople or telemarketers.

We provide sales training and coaching, as well as appointment setting services. We work with our clients to help track marketing campaigns so that they can decide where their marketing dollars are going and whether or not it is the most efficient use of those dollars.

One difference between New Leaf Marketing Strategies' approach and other marketing firms is that, if we reach a decision maker's voicemail when calling through your list, we will leave messages on your behalf with our agency's phone number. We will accept inbound calls and schedule appointments; most telemarketing firms require your receptionist to do so.

Marketing Campaign TrackingMarketing Campaign Tracking

Every marketing campaign is tracked and verified for your sales representatives to follow up on. Once created, your marketing campaign will be entered into our unique CRM tool. Our clients are issued a secure and private login that is available 24 hours a day, 7 days a week. This CRM enables our clients to view the status for each of their marketing campaigns.

We can record every call and email a copy of the recording to your sales representatives, who can verify the validity of the prospect and identify it as a qualified lead. All our leads can be reported and analyzed with trend reports, showing you the percentage of leads turned into sales.

Sales Training & CoachingSales Training and Coaching

Build strong relationships with your prospects and clients and create realistic goals with your sales team through our results-driven coaching model. We aim to make your conversations shorter while driving up your sales results. Learn to facilitate positive change and abandon poor selling habits by following our model. More >

Appointment SettingAppointment Setting

We improve the quality of your prospect pipeline by increasing sales opportunities. We find you the leads and do the qualifying so you can focus on "the close." We specialize in C-level appointment setting and only work with qualified leads—that's a guarantee.

Our internal system is set up to track your web-based leads. Follow-up calls are made within minutes of submission. We also work with you to create dynamic scripts for email, letters, voicemail, and for qualifying criteria for setting appointments.

Database ManagementLead Generation

Target Market Lists

There are many avenues to pursue potential clients. Depending on what your needs are, New Leaf utilizes all forms of lead generation available today such as lead databases through major data list companies.

Once we obtain the lists of your target market, we further research the data to streamline your list of prospects by finding out information such as: how many employees, revenue, annual sales, industry, etc. We then go on to qualify each prospect (i.e., If a prospect has been doing business with their neighbor for 20 years, you might want to keep them in your database with a notation, but not make it a top selling priority).

Email and correspondence

In all my years of being involved in sales, I have found that sending emails with a strong catch phrase generates interest, maximizes time, and cuts down on your overall marketing cost. The list can practically build itself through subscribers and can help bring in a steady stream of business. Although direct mail still may be the choice for some companies, sending email is an easy, low-cost way of getting your name out there.

Database ManagementDatabase Management

Our program is set up to control the creation, maintenance, and use of your prospect database. Because we are interactive and web-based, you have the ability to view, track, update, and check the progress of your sales process.  Our clients tell us that it has increased their productivity.

Outbound CallingOutbound Calling

New Leaf Marketing Strategies is a leader in finding qualified prospects for your products and services. After careful research on our part, we then make sure that it is an appropriate match for your company, and then go on to set a face-to-face appointment so that your representatives can go in and close the deal.

Each of New Leaf’s Sales Professionals have long working relationships together. Because they have been involved in selling for many years and are very successful in working with decision makers, they've developed many acquaintances. We engage your prospects in stimulating conversation so that the decision makers are comfortable receiving a call on your company’s behalf. At the end of the calling day, we analyze what has been achieved (i.e., what percentage of calls turned in to appointments) and report back to you as frequently as you request.

We realize that the sale doesn’t end once it has been made. Developing and managing your prospect list is essential to your overall selling process to cultivate qualified prospects. This includes tracking and making a record of your responses from your marketing campaigns (your calls are recorded and can be viewed online) and measuring client satisfaction, which leads to customer retention.  After all, it only makes sense to strive for repeat customers. 

Inbound Call AnsweringInbound Call Answering

We never outsource overseas. Our representatives are professionally trained, courteous, and experienced.  They work with you one-on-one to come up with a tailored program that will fit your needs.



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